Now your property listing’s go social with Apps Mav’s Real Estate Facebook App

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Apps Mav has launched Mav – Real Estate Facebook App to enable the Real Estate business owners with extensive Facebook Marketing opportunities. While Facebook presents a plethora of opportunities to a variety of businesses, the Real Estate industry in specific can draw a lot from the vast Facebook marketing opportunities. To help the industry tap into these opportunities, Apps Mav has recently launched the Real Estate App for Facebook, which is free during the Beta Version.

 

Designed to maximize the visibility of Facebook Real Estate listings, Apps Mav’s latest App enables Facebook Real Estate Pages to leverage the vast potential of Real Estate Marketing on Facebook. Akash Malik, Founder – Apps Mav, said, “For real estate professionals, it’s becoming increasingly difficult to reach out and engage with their customers. By using the extensive reach and popularity of social media, agents and brokers have an excellent engagement channel – We hope that our Real Estate Facebook App helps the Real Estate Industry to connect with it’s customers”

 

The Real Estate Facebook App, is available on Apps Mav’s website and is FREE during the Beta period. It comes loaded with features that will give any real estate business an opportunity to connect with a vast audience. This Facebook app allows real estate listings to be displayed on your Facebook page. It is customizable to make it brand-friendly and is extremely easy to set up with no technical knowledge required.

 

All in all, Real Estate Facebook App presents an exciting platform for any real estate business looking to explore the fantastic world of Facebook Marketing.

 

About Maverick Mav

Maverick Mav is Australia’s foremost Social Media Consultancy in Sydney, offering a wide range of social media marketing strategies. Backed by highly experienced web developers, internet marketers, search engine marketers and talented creative professionals, we like sharing our knowledge and making it easier for businesses – large and small – to leverage the dynamic opportunities available in the online world. To find out more about social media marketing, please write to sales@maverickmav.com.au

 

About Apps Mav

Apps Mav is Maverick Mav’s application development arm and a full-service social media agency. We create highly interactive custom-built and off-the-shelf Apps for Facebook. Catering to wide range of industry and needs, we can design quick and easy-to-upload, off-the-shelf Facebook Apps or more specialised custom Apps for Facebook with tailored features. Backed by Maverick Mav’s expertise and experience, Apps Mav is dedicated to supporting your business goals and to helping you grow your business via Social Media and Facebook Marketing.

Your brand should Graph Search too

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Recently, Mark Zuckerberg introduced Graph Search to the Facebook users. Chances are that if you did not activate your Graph Search feature on 24th January, you will be waiting in the queue for a while to get your hands on this interesting search tool.

Say hello to Graph Search

If you ever wondered what Facebook planned to do with all the data collected over the years Graph Search is the answer. While Google has introduced social angle to search engine, Facebook has now introduced search into social media. So, search Facebook. Find out what your friends are doing, what do they like, people with common interests and more with a general or a more specific search.

How can you use it?

Now, all the personal data of your network is available to help you make faster, better and Graph Searchingpersonalized choices. It’ll help you get references, suggestions or recommendations as well. It makes it easier for you to find things about people you know well, but maybe not well enough. So, you would like to go on an adventure trip, and don’t have company? Do a quick Graph Search to find out friends who might be interested in it, and chances are one, some or all of them might be willing to join you!

Graphs Search for brands

Brands always want to know their audience better, graph search is an answer to them getting to know their fans better. What do their fans like? What are the other likes or dislikes of their fans? Much more specific data will be now available for the brands to connect better with their fans.

Graph search will help brands slice and dice the community into smaller fragmented communities based on their preferences and choices which will help marketers build more relevant campaigns to woo them.

What can we ‘offer’ you today?

What if we knew that a lot of Apple users like to go to Mc Donalds in Sydney? Mc Donald’s would then come up with special offers for Apple users in Sydney, as a result the brand can expect a happier fan base, positive word of mouth, and better sales for Mc Donald’s!

Future of Graph Search

A positive possibility of graph search is instant advertising straight from the search. How would you
Graph Search feel if the search revealed that 1000 fans of your page like partying. You could throw a party and send instant invites or create an Facebook ad visible to these 1000 fans to start with, your campaign is sure to get a higher response rate. So, more targeted and instant advertising is a possible result of Graph Search. 

So, brands – it’s time to get some graph searching done for your pages!

4 ways to build a quick audience on Facebook

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When we think of Social Media, Facebook is the first medium that strikes the most. But, how do you maximise your impact and influence on Facebook? One of the best ways to have maximum outreach, is to build a relevant audience.

Here are 4 quick ways mentioned to help you build an audience on Facebook

1. Invite Email Contacts

Do you have a huge email list? Take advantage of it by importing your contacts (up to 5,000) and inviting those email contacts to become a fan of your facebook page. Build Audience In Facebook

2. Invite Friends

Page Admins can invite their friends to become a fan of their page. When you suggest a page to your friend, of which you are an admin, then that friend receives a notification on their personal profile to check out your page. This is a great way to increase your fan base and involve your friends on Facebook too.

Hot Tip: Be sure to take advantage of this Facebook marketing strategy before Facebook decides to remove it again.

3. Share Page

Using this option you can share a link to your page on your personal profile with an update.

Hot Tip: This is a more subtle way to promote your page to your friends

4. Create an Ad

Facebook ads are one of the useful and effective ways to increase the brand exposure on

Examples of Facebook ads

Examples of Facebook ads

Facebook. These ads can be targeted by location, demographics, and even interests.

Hot Tip: Although, Facebook charges for these ads it proves to be one of the powerful tools to build your brand and targets the correct audience you are looking for on Facebook.

So, go ahead and try these quick ways to build a great audience and feel the difference in the influence your brand has over the target audience.

Facebook Business Page Layout Changes

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Facebook has recently announced MAJOR changes to the business page layouts.  And that means your Facebook Business Page and strategy will need some changes as well.

These changes will impact everyone with a Facebook Business Page.

NOTE– Facebook will automatically migrate ALL business pages to the new format on 30th March 2012. If you do not make the necessary changes, your Facebook Business presence may appear incomplete and you will also not be taking advantage of these changes & enhancements.

According to Facebook “Facebook’s new Pages are mission control for your business, making it more important than ever to coordinate your Page and media efforts on Facebook and develop a precise content strategy.”

What needs to be changed and how we can help:

1. Cover Photo:

Facebook Page Cover Photo Design

You now need to add an unique cover photo for your Page: This is a new feature. A cover is the larger image at the top of your Facebook Business Page, right above your Page’s profile picture.

This is the first image that anyone landing on your page will see (Note- With the new timeline design, everyone who visits your Page will land on your Page’s timeline) – Hence this now becomes a very important part of your Business Page and is a great way to welcome visitors and fans to your page.

There are many restrictions and specifications for the Cover image.

Alongwith the Cover Photo, Facebook has also introduced a ‘Profile photo’ thumbnail’ (Note- The earlier Profile picture no longer exists)

We can design the new Cover photo, Profile photo thumbnail and also upload this to your Facebook Page.

2. Pinned Posts:

Facebook Page Pinned Post

You can now ‘pin’ any post that you think is important. Why? Because a pinned post always appears in the top left of a Page’s timeline and has a flag like below in its top-right corner :

The Pinned posts therefore become very visible to anyone who lands on your page. A Pinned post will remain on the top for 7 days. After that, it’ll return to the date it was posted on the Page’s timeline.

Tip!– Direct people to your Landing Page Tab by Pinning a post – This pinned post should have a creatively designed image of your Offer. Since Landing Pages are designed with an Offer to entice the visitors to Like and become a Fan, it continues to be important that people should somehow be made to visit your Landing Page. A compelling ‘Pinned Post’ with a creative imagery can help achieve this objective.

 

3. Milestones

Facebook Page Milestones

Milestones are key moments you’ve decided to highlight on your Page- You can share with people the big events/ memorable moments/achievements/turning points in the life of your brand or company. Milestones are automatically expanded to widescreen and are visible to everyone visiting your Page. Using images and photos for Milestones of your brand or business make them more shareable, memorable, noticeable and engaging. It is highly recommended that photos and custom images be used for Milestones. Remember- Photos have a higher Edge Rank, which means higher newsfeed visibility.

To add a milestone:
1. Click  Milestone in the sharing tool at the top of your Page’s timeline
2. Add a headline, location, date and details for your milestone
3. Choose to add a photo
4. Click Save
From anywhere on your Page’s timeline, scroll to a spot and click   to post a milestone or other type of story to a particular date.

Milestone photos display at 843 pixels wide and 403 pixels tall. At this time, January 1, 1000 is the earliest date a milestone can have.

4. Star Posts

Facebook Page Star Posts

You can highlight any post on your Page by starring it.
This allows you to highlight the posts you think are important. When you star a post, it expands to widescreen.

You can highlight any post on your Page by starring it:
1. Hover over a story on your Page’s timeline
2. Click

How to use these Changes to Your Advantage

Facebook has announced many more changes and enhancements to the Business Pages. If you would like to understand the impact of these changes and how to use them to your advantage, Maverick Mav would be happy to conduct a detailed one-on-one coaching. This is a 1 hour intensive session- You can either visit us at one of our city offices for a face to face session or do a remote co-browsing session from the comfort of your home or office.

Interview with Akash on Facebook Business Page

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We caught up with Akash Malik, founder of Maverick Mav, a web and internet marketing agency, recently to discuss facebook business pages and their benefits for all business owners. Akash details how having a business page for your business is much easier and effective to use than a personal page. It allows you to constantly engage with your fans.

Akash said it’s about “fishing where the fish are”. There are over 9 million facebook users in Australia and are leaders in usage.

He said that a facebook business page allows users to do anything you could do on a web page, plus much more. He recommends offering discounts or vouchers on landing pages, constantly offering fans resources to keep them interested, push subscriptions to newsletters, and putting a google map on your page even.

Click here to listen to the interview.

Source: Genyq.com.au

Future comes to you at expo

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The Inner West Small Business Expo, to be held at Sydney Olympic Park on September 15, will this year focus on iBusiness and learning how to expand your business via online and social media marketing.

The expo is regarded as the premier business-to-business event in the inner-west, with a wide range of guest speakers, information booths and training sessions. Topics this year include Cloud computing, business applications for smartphones and the economic impact of social media.

Event co-ordinator John Whelan says the expo is divided into two sections: the speakers’ program and a wide range of exhibitor stands, covering everything from TAFE, software companies, media groups, Optus and the Commonwealth Bank.

“The expo is a totally free event,” he says. “Entry to the expo floor and most of the business briefings is free. We’re only charging for the breakfast and lunch sessions – and that’s purely to recover costs.”

Whelan says the expo – organised by a consortium of five inner-west councils including Strathfield – is a great opportunity for local businesses to learn about iBusiness from leading experts and commentators.

“We realise that a lot of people running their own companies don’t have time to attend seminars and training sessions about things like smartphones and social media.

“The expo allows them to dip in and out of sessions that might be of interest to them. There’s even a session called Social Media to Go, which means they walk away with their newly created Facebook page, Twitter account or LinkedIn profile.”

Akash Malik, an internet marketing expert and chief executive of Maverick Mav, will lead one of
the sessions.

He says all businesses should adopt media marketing, a powerful tool through which they can experience “massive” growth.

“Facebook, Twitter, LinkedIn and other social networks provide businesses with the opportunity to engage in a two-way conversation, as opposed to traditional methods of marketing and advertising, which are one-way broadcasts. Consumers have developed a blindness to such broadcast messages.”

For full list, check out our events page to find the full listings of the Inner West Small Business Expo 2011.

Source: http://ourstrathfield.com.au

Facebook Marketing – Get a Vanity URL or Lose It!

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Facebook Marketing- Get a Vanity URL or Lose It!  (Facebook.com/YourBusinessName)!

The vanity URL on Facebook (also called ‘Usernames’) is a compelling feature to easily promote your presence on Facebook with a short URL. This simple URL can be used in your marketing communications, company website and business cards.
A Vanity URL allows you to easily advertise your Facebook location – “Just type in facebook dot com slash OurBusinessName” is much easier to promote at a networking meeting or printing on your business card than “visit us at facebook dot com slash pages slash my-business-name slash 1037784823052389?ref=qvg”  . Vanity URLS also help promote your search engine ranking for your business name.
To get your vanity URL, you will first need to get 25 Fans for your Page. Once you have 25 Fans, got to www.facebook.com/username and enter the username for eligible Page to see if it is available. If you delay this process, your first choice of name may have been taken by another person- So Move fast and Claim it!
Remember, you will not be able to edit or transfer this username, once you set it. So CHOOSE CAREFULLY!. Facebook also has policies and restrictions on what you can and cannot choose as your Vanity URL name.

Read Akash’s article in MyBusiness Magazine on Facebook Marketing- DIY steps for small businesses.

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We would like to Thank Business Enterprise Centres (BEC) Australia for their support.

BEC Australia is a Cluster of Community-Based Organisations Helping Small Businesses.

We would like to Thank Business Enterprise Centres (BEC) Australia for their support.

BEC Australia is a Cluster of Community-Based Organisations Helping Small Businesses.