Tag Archives: Twitter

Friday wrap up

Friday Wrap Up! #1

Technology hardly ever has a slow week and the same applies to this one, too. So, we are back with our weekly wrap-up of interesting news to keep you updated – with bite-sized info-nuggets (yes, yes, we can’t believe we said that either.)

For starters, Pew Internet released an extremely illuminating study on the e-book trend, bringing to light the fact that at least 21% American have read an e-book and these digital book versions are definitely, inarguably, here to stay.

CareerBliss, the employer review site also released their findings on the happiest tech companies in America and, don’t we know it, Google came out on top, while Texas Instruments and Avaya rounded off the top three.

A BIA/Kelsey study also shed light on the incredible potential and growth of Social Advertising as it forecasts that U.S. Social Ad Revenues are set to skyrocket to $11Bn in 2017.  You can read the study in full here.

Google also added a new tool to its existing plethora of quirky tools called the Inactive Account Manager. It doesn’t matter if you are taking an extended vacation or are planning your digital afterlife – the (unfortunately named) Inactive Account Manager will address your needs.

Speaking of Google, a few days ago, we covered the doom of Google Reader on our Apps Mav blog. On our list of Top 5 suggested alternatives was Pulse Reader and what seems like an extremely promising move, LinkedIn has acquired the company for approximately $90 million.

Last, but definitely not the least, Twitter’s ill-kept secret, the Twitter Music app will be releasing today. The app will focus mainly on music trending on Social Media, quite like Twitter, and have purchase options, as well.

We’ll be back next Friday with the next wrap-up. Until then, share your feedback, bouquets, brickbats in the Comments section and stay glued for other social media updates!

#Bestlieever trended all week long

The Maverick Mav Friday Wrap-Up

Technology doesn’t have a slow day any longer, thanks to the ceaseless wonders of social media, and this Friday we bring a wrap up of all the news you may have missed, but shouldn’t have. For starters, the hashtag to create enormous waves on Twitter this week would have made Pinocchio proud – #BestLieEver, a hashtag started by Jai Brooks from right here in Melbourne became popular enough to start a clique of its own. Check out what people had to contribute (and you can bet they had a LOT), here.

Pinterest works like a charm to get exposure for your products if your brand is about fashion, food or design, but not everyone knows how to work it yet (If you need assistance managing your social media presence or only Pinterest? Send us an inquiry today for a customized solution!) However, Mashable has put together a handy little slideshow depicting 10 extremely creative, and innovative uses for Pinterest.

It’s been a good week for art and poetry aficionados, too, with the New York Times’ Poetry Month kicking off with the launch of their haiku Tumblr. The George Eastman House, world’s oldest photography museum also joined the Google Art Project and is now available online for public viewing with a total of more than 40,000 works of art.

We also came to hear of Facebook creating new APIs to track comment threads after launching the ‘Reply’ to Comments feature last week, to help brands identify most popular comments, replies, and threads. Also keeping us occupied was Socialbakers’ fantastic analysis of the Game of Thrones’ fandom on social media, which is now apparently as big as Westeros itself (figuratively speaking, of course). Check out their fantastic infographic here. Additionally, LinkedIn has added a ‘mention’ feature to its platform, Facebook-style.

The biggest, yet the most underwhelming news, however, was the launch of Android: Facebook Home. While many were hoping for it to be the Facebook Phone or a Facebook OS, it is neither. Instead, it is a new home screen and app launcher interface for select Android smartphones. Watch Facebook’s ad for Facebook Home to understand how Facebook thinks it can help you.

Read more about Facebook Home here, and while we bid you adieu and give ourselves unto the weekend, we will be back soonish with more technology news. Have a good one, until then!

Online Branding Through Twitter

twitter-logoTwitter is a social networking service which allows friends, family, co–workers to get connected and communicate. One can update their status through SMS, Email, Website, Mobile and other twitter applications with up to 140 characters long. Followers can receive the tweets (Twitter posts) on twitter website, SMS, email, RSS feeds and other twitter applications. We can receive up to 250 SMS per week. Since the messages are 140 characters long, it is also called as “Micro Blogging”. Barack Obama is the first American president who holds an Official twitter profile to communicate with his followers.

Twitter is a great tool for broadcasting any information to the world. For businesses  and companies , it can be a great social optimization and online branding or internet marketing strategy. You could tweet new announcement, blog post, new service launch, etc.. Posting quality messages frequently will create increasing number of followers. These followers will at some time convert to your web visitors and thus potential new customers.

I will write in more details on how to setup and use twitter for small business interent marketing.