Tag Archives: Social Media Marketing

Friday Wrap-Up # 2 – Google Doodle, Apple iPhone, Microsoft & More

There is no lack of both original and rehashed efforts in advertising and marketing. We are back again with all the latest, important marketing news and marketing efforts that made waves this past week.

Google Doodle 2013 Winner  - Apps Mav

1. Google Doodles are sure to leave behind a vast legacy, should they ever cease to make new ones in the future. The best part are the Doodle competitions that result in some extremely interesting submissions that pour in from all over the world. This was the fourth consecutive year of the competition and the theme was simple – to illustrate your ‘best day ever’. Shown here is the winning entry by 17-year old Wisconsin resident Sabrina Brady, and it’s easy to see why it touched a cord.

2. Apple new ad for the iPhone breaks away from its usual style to adopt downtempo tunes and grainy, even Instagram-like visuals – establishing itself even more firmly as the hipster’s go-to device. The 60-second spot claims Apple has more music lovers than any other type of smartphone, however the same is based on only iTunes sales data, which seems a bit arbitrary, given the many other popular sources of music available.

3. The new Microsoft ad for Windows 8, though, isn’t chancing any subtlety. The 30-second ad basically takes potshots at 3 things Apple – Siri, the iPad, and Apple’s marketing, and succeeds hilariously.

4. This one is a definite bonus! Kmart’s recent ads have all been able to elicit a laugh or two from everyone who watched them, and their latest ‘Big Gas Savings’ campaign combines toilet humour innuendos with side-splitting, punny sketches for an even better impact. See for yourself:

 

Did you like one or more these campaigns? We’d love to hear your opinion – let us know in your Comments!

Future comes to you at expo

The Inner West Small Business Expo, to be held at Sydney Olympic Park on September 15, will this year focus on iBusiness and learning how to expand your business via online and social media marketing.

The expo is regarded as the premier business-to-business event in the inner-west, with a wide range of guest speakers, information booths and training sessions. Topics this year include Cloud computing, business applications for smartphones and the economic impact of social media.

Event co-ordinator John Whelan says the expo is divided into two sections: the speakers’ program and a wide range of exhibitor stands, covering everything from TAFE, software companies, media groups, Optus and the Commonwealth Bank.

“The expo is a totally free event,” he says. “Entry to the expo floor and most of the business briefings is free. We’re only charging for the breakfast and lunch sessions – and that’s purely to recover costs.”

Whelan says the expo – organised by a consortium of five inner-west councils including Strathfield – is a great opportunity for local businesses to learn about iBusiness from leading experts and commentators.

“We realise that a lot of people running their own companies don’t have time to attend seminars and training sessions about things like smartphones and social media.

“The expo allows them to dip in and out of sessions that might be of interest to them. There’s even a session called Social Media to Go, which means they walk away with their newly created Facebook page, Twitter account or LinkedIn profile.”

Akash Malik, an internet marketing expert and chief executive of Maverick Mav, will lead one of
the sessions.

He says all businesses should adopt media marketing, a powerful tool through which they can experience “massive” growth.

“Facebook, Twitter, LinkedIn and other social networks provide businesses with the opportunity to engage in a two-way conversation, as opposed to traditional methods of marketing and advertising, which are one-way broadcasts. Consumers have developed a blindness to such broadcast messages.”

For full list, check out our events page to find the full listings of the Inner West Small Business Expo 2011.

Source: http://ourstrathfield.com.au

Maverick Mav appointed as Social Media Marketing Partner For Import Export Show

Expert social media company, Maverick Mav is proud to announce its recent agreement with the upcoming Import Export Show. Maverick Mav will be assisting Import Export Show with all of their social media and internet marketing requirements, including Facebook marketing and Twitter marketing, email marketing, and also Google AdWords support.

The support that Maverick Mav plans to provide to the Import Export Show will increase the show’s ability to reach further into markets that have yet to hear about the exhibition and seminars. The plan is to build and spread awareness and excitement about the Import Export Show through the social media markets, spanning thousands of new companies and potential “fans”; helping to introduce the advantages that Import Export Show’s magnificent exhibitions and shows present to the companies that could benefit from them. Best of all, Import Export Show opens the doors to importing and exporting companies for free.

The upcoming exhibition that Import Export Show is planning to present will take place in the Sydney Convention & Exhibition Centre, Darling Harbour, promising two full days where exhibitors and expert speakers alike will be presenting their informational business solutions geared toward helping companies in the import/export sector expand and improve their business. Through their exhibitions, seminars, workshops, and networking, everyone that makes an appearance is sure to walk out with a wealth of new knowledge and information.

One of the featured speakers at the show will be Chief Social Networker, Akash Malik, of social media agency Maverick Mav, who will share his knowledge on “Using Social and Internet Marketing for Entering Overseas Marketing’. He will be focusing on educating attendees on Facebook for business marketing, Twitter marketing, and other forms of social media marketing for business. Join Akash Malik to learn the concepts that will not only get your business noticed more, but also push it into the mainstream with competitors that are already marketing their business with Facebook and other social media marketing tools.

Companies that are new to importing or exporting or planning entering new overseas markets will benefit as well, as there is a complete program focused on getting started, obtaining the proper support and grants, freight and logistics, and compliance and sourcing. Established business can listen to the experts who present topics such as access capital, costing more accurately, managing risks, entering new markets overseas and negotiating contracts. In addition, all companies, whether new or established, will realise advantages from Akash Malik’s topics that outline using Facebook for marketing as well as other social media marketing strategies for businesses.

If you have an international business that you would like to see grow to new levels, be sure to attend the Import Export Show on 1-2 September to get in on the invaluable information, case studies, networking, advice, and social media marketing tips.

The services offered by Maverick Mav include across the spectrum e-marketing services for corporate clients and small businesses. The staff can assist customers in finding the right package with a simple phone call consultation. Some of the more savvy businesses are already participating in social media campaigns, which mean that to remain competitive today a business must include this concept in their overall marketing strategy. Maverick Mav offers the services to all businesses of all sizes.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company.

Online Branding Through Twitter

twitter-logoTwitter is a social networking service which allows friends, family, co–workers to get connected and communicate. One can update their status through SMS, Email, Website, Mobile and other twitter applications with up to 140 characters long. Followers can receive the tweets (Twitter posts) on twitter website, SMS, email, RSS feeds and other twitter applications. We can receive up to 250 SMS per week. Since the messages are 140 characters long, it is also called as “Micro Blogging”. Barack Obama is the first American president who holds an Official twitter profile to communicate with his followers.

Twitter is a great tool for broadcasting any information to the world. For businesses  and companies , it can be a great social optimization and online branding or internet marketing strategy. You could tweet new announcement, blog post, new service launch, etc.. Posting quality messages frequently will create increasing number of followers. These followers will at some time convert to your web visitors and thus potential new customers.

I will write in more details on how to setup and use twitter for small business interent marketing.