5 Successful Facebook Marketing Strategies

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Business owners, managers, and marketers are all working overtime to unravel the secrets, tips and tricks for successful Facebook marketing in the fast paced, internet-managed business world. Facebook has grown to be the favourite social media platform of businesses, completely replacing MySpace. With global acknowledgement, more than million people spend time on Facebook, creating a location of 2nd place next to Google in the most visited websites list. There is no doubt that if you want to get your business’s name on the front lines globally, Facebook is the key.

So, how do you successfully promote your products or services through Facebook medium? Most importantly, how are companies using Facebook for marketing without seeming spammy? There are several factors that need to be assessed and taken into consideration prior to using Facebook for marketing. For instance, is your business targeting the B2B market or the B2C market? Do you have a concrete, structured marketing campaign or are you merely trying to join the internet bandwagon with your Facebook fan page? Or are you willing to spend some time and money on a Facebook application?

Although targeted CPC ads seems like the most effective marketing strategy for Facebook, it actually lands below the top five successful strategies detailed below. Here are the five strategies of marketing on Facebook for business:

  1. Update Constantly-The search engines, visitors and customers are attracted to constantly updated content. The cyberworld loves fresh, unique and constantly updated content. Maintain a goal of updating the status at least once daily and then ramp it upto three times a day. Remember that the more status updates you post, the more your business’s name is in people’s minds. Each time you post on your Facebook fan page wall, it updates on your fans’ news lists. A word of caution here – Do not post status updates just because you have to- Make the content unique & interesting- Something that adds value to your targeted customers. This leads us to the second point.
  2. Say Something That Inspires Anticipation-People do not want to hear the same things over and over again. They want current news and interesting and engaging content. Create an air of anticipation to keep their curiosity peaked with status updates that will entice them to visit your Facebook fan page. Encourage conversations on your Facebook fan page wall.
  3. Engage In “Conversations”- Become a “real” entity on Facebook with a personality and style that people will enjoy. It is ok to take a side and have an opinion on any topic but present your arguments in a professional and objective manner. For highly controversial topics, you may want to present a balanced and neutral approach by presenting a ‘pros and cons’ based arguments, which leaves the decision to the readers. Or, if you are up for a polarized approach, which will invoke ‘passionate’ discussions and comments, you can indeed take a strong one-sided argument (Remember, it still needs to be professional and logical argument) with your Facebook fans and defend it. The polarized approach will definitely stick out your brand recall, although it may put some readers off. But that is your decision. Either way, the number one rule is ‘ the conversation must be engaging- something that inspires anticipation and action’. Bottomline, the more your business name pops up on Facebook, the wider you fan base can span.
  4. Accept All Possible Fans-This is a given-why would you turn any potential clients or customers away? Be sure to approve all requests quickly and efficiently.
  5. Hold Contests-People love contests. Invite all your friends and encourage them to invite their friends to participate in your contest on the Facebook Fan Page -the more, the better. Use the third-party Facebook applications to hold and manage your contests (More on that in our next Update)

The best strategies for marketing with Facebook are the “soft sell” strategies. You can advertise your product, but shouting to the world that your product or service is the best on the market will not make your product stand out from any other product.

People by from People. People buy because of recommendations. Advertisements can only do that much.

Engaging with people and becoming a Facebook entity that people enjoy conversing with and listening to will promote your product or service much more effectively via Facebook Marketing.

Maverick Mav (www.maverickmav.com.au) is a social media & internet marketing and web development company based in Australia. You can contact us for Social Media Marketing, SEO, Google Marketing, Web and ecommerce solutions by calling 1300 618 418 or email: sales@maverickmav.com.au

Maverick Mav appointed as Social Media Marketing Partner For Import Export Show

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Expert social media company, Maverick Mav is proud to announce its recent agreement with the upcoming Import Export Show. Maverick Mav will be assisting Import Export Show with all of their social media and internet marketing requirements, including Facebook marketing and Twitter marketing, email marketing, and also Google AdWords support.

The support that Maverick Mav plans to provide to the Import Export Show will increase the show’s ability to reach further into markets that have yet to hear about the exhibition and seminars. The plan is to build and spread awareness and excitement about the Import Export Show through the social media markets, spanning thousands of new companies and potential “fans”; helping to introduce the advantages that Import Export Show’s magnificent exhibitions and shows present to the companies that could benefit from them. Best of all, Import Export Show opens the doors to importing and exporting companies for free.

The upcoming exhibition that Import Export Show is planning to present will take place in the Sydney Convention & Exhibition Centre, Darling Harbour, promising two full days where exhibitors and expert speakers alike will be presenting their informational business solutions geared toward helping companies in the import/export sector expand and improve their business. Through their exhibitions, seminars, workshops, and networking, everyone that makes an appearance is sure to walk out with a wealth of new knowledge and information.

One of the featured speakers at the show will be Chief Social Networker, Akash Malik, of social media agency Maverick Mav, who will share his knowledge on “Using Social and Internet Marketing for Entering Overseas Marketing’. He will be focusing on educating attendees on Facebook for business marketing, Twitter marketing, and other forms of social media marketing for business. Join Akash Malik to learn the concepts that will not only get your business noticed more, but also push it into the mainstream with competitors that are already marketing their business with Facebook and other social media marketing tools.

Companies that are new to importing or exporting or planning entering new overseas markets will benefit as well, as there is a complete program focused on getting started, obtaining the proper support and grants, freight and logistics, and compliance and sourcing. Established business can listen to the experts who present topics such as access capital, costing more accurately, managing risks, entering new markets overseas and negotiating contracts. In addition, all companies, whether new or established, will realise advantages from Akash Malik’s topics that outline using Facebook for marketing as well as other social media marketing strategies for businesses.

If you have an international business that you would like to see grow to new levels, be sure to attend the Import Export Show on 1-2 September to get in on the invaluable information, case studies, networking, advice, and social media marketing tips.

The services offered by Maverick Mav include across the spectrum e-marketing services for corporate clients and small businesses. The staff can assist customers in finding the right package with a simple phone call consultation. Some of the more savvy businesses are already participating in social media campaigns, which mean that to remain competitive today a business must include this concept in their overall marketing strategy. Maverick Mav offers the services to all businesses of all sizes.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company.

You should list your Business in Google’s Local Listing

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Have you seen the little Red Balloons & a Google Map when searching for local suppliers (try googling ‘Hairdressers in Bondi’)? Many customers are nowadays Googling for local or neighbourhood suppliers. So potential local customers can instantly find your business through Google Map. Let the customer know your physical address, phone number, and working hours etc to reach you.

You can even display pictures and videos of your shop or office so customers feel up close and personal, thereby have more confidence in your offerings.Your customers can get interactive directions to your office, your business hours and service details. You can also add Special Offer Coupons. You can even upload Coupons through your local business listing dashboard to attract more customers

HIGHER Google Search Engine Ranking!

Listing your Business in Google Places is the first step towards higher visibility and local listing search engine ranking. Get great insights through your Google places dashboard to help make strategic decisions for your online marketing. Use the power of Google’s data to learn where your customers come from and what they search for to find you. Your local listing is also displayed on relevant Google advertising results. You can’t possibly be missed!

NEW! – Your local listing is also displayed on relevant Google advertising results.

Let Maverick Mav help you!

We can help setup your Local Business Listing and also get higher search engine rankings.

Contact us for a Free Consultation today! Or Tell A Friend

Akash Malik

Maverick Mav Launches Social Media Marketing Services

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Maverick Mav Launches Social Media Marketing Services

Social Media Marketing is the wave of the future for businesses today irrespective of whether they are a small or large sized outfit. Today, more and more businesses are realising the power of the social media sites like FaceBook and Twitter, and using it to their advantage to gain a greater share of the market. Maverick Mav, a social media marketing agency, has announced the launch of their new social media services to help businesses get their share of this growing market.

The announced services include customised packages to suit various size budgets and businesses. For smaller businesses, the services will assist in setting up FaceBook and Twitter to bring in the massive attention that these two social media sites have at their disposal. Millions of people spend time on FaceBook, Twitter, LinkedIn and countless other social media sites. The expert staff at Maverick Mav will turn this incredible power to the advantage of their customers and focus some of that massive attention on them. The results from social media marketing can have a dramatic impact on customer orders.

As part of the social media marketing service, Maverick Mav also provides a monthly blogging service. Blogs can be an incredibly powerful way to gain a loyal following with expert advice and articles that are easily turned into customers. A well designed blog and social media marketing campaign gets people talking about a business brand and the marketing experts with Maverick Mav tap into this powerful concept and bring it home to businesses.

The services offered by Maverick Mav in the new social media marketing services include special packages for corporate clients and small businesses. The staff can assist customers in finding the right package with a simple phone call consultation. Some of the more savvy businesses are already participating in social media campaigns, which mean that to remain competitive today a business must include this concept in their overall marketing strategy. Maverick Mav offers the services to all size businesses, which will put the big and the small on the same even playing field. In today’s competitive economy, any edge or strategy cannot be overlooked. More and more companies that would not have considered social media marketing before are jumping on the bandwagon and using this powerful tool to their advantage.

Maverick Mav is one of the leading innovators in online marketing strategies for small and large businesses. The announcement of social media marketing services for all businesses is expected to help many more companies develop brand recognition.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company based in Australia.

Akash Malik to present a seminar on how to create a successfull online business

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Online marketing and Social Media Marketing guru Akash Malik is due to present two workshops on the 3rd June 2010 in Penrith. Akash Malik is the Chief Social Networker of the successful internet marketing and web design company MaverickMav. On the day he will share some of his expert knowledge on how to get your business online as well as a workshop entitled, ‘Online Marketing; challenges and Opportunities’.

The venue for this seminar will be the Penrith Valley- Business Enterprise Centre. The seminars will include such vital information as how to promote your website and build an online presence as well as examining other types of online promotion.

Akash Malik shares many practical tips and DIY techniques in all his seminars. His suggestions are solid and time tested because not only has he successfully put his own advice into practice but he also has an Executive MBA and is a Google Qualified Advertising professional. The first of his sessions will run between 13:00 and 15:00 and will deal with important information as to how to get a business online in the first place. This workshop will provide step by step instructions all the way from getting a domain name to selling online and making a profit. The second workshop by Akash Malik will run from 15:15 until 17:15. In this session the focus will be on building and marketing a successful online business and overcoming those challenges that might get in the way of this.

Unfortunately these workshops are limited to just 24 places so people need to book fast in order to ensure a place.

Here is a bit about Akash Malik and MaverickMav:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Social Media Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched MaverickMav, a successful online marketing communication agency, in 2005.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company based in Australia.

Akash Malik Google Adwords workshop – Homebush

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Akash Malik from MaverickMav to Present a Seminar on How to Create a Successful Online Business

Online marketing and Social Media Marketing guru Akash Malik is due to present two workshops on the 3rd June 2010 in Penrith. Akash Malik is the Chief Social Networker of the successful internet marketing and web design company MaverickMav. On the day he will share some of his expert knowledge on how to get your business online as well as a workshop entitled, ‘Online Marketing; challenges and Opportunities’.

The venue for this seminar will be the Penrith Valley- Business Enterprise Centre. The seminars will include such vital information as how to promote your website and build an online presence as well as examining other types of online promotion.

Akash Malik shares many practical tips and DIY techniques in all his seminars. His suggestions are solid and time tested because not only has he successfully put his own advice into practice but he also has an Executive MBA and is a Google Qualified Advertising professional. The first of his sessions will run between 13:00 and 15:00 and will deal with important information as to how to get a business online in the first place. This workshop will provide step by step instructions all the way from getting a domain name to selling online and making a profit. The second workshop by Akash Malik will run from 15:15 until 17:15. In this session the focus will be on building and marketing a successful online business and overcoming those challenges that might get in the way of this.

Unfortunately these workshops are limited to just 24 places so people need to book fast in order to ensure a place.

Here is a bit about Akash Malik and MaverickMav:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Social Media Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched MaverickMav, a successful online marketing communication agency, in 2005.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company based in Australia.

MaverickMav becomes Penrith BEC sponsor

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MaverickMav is pleased to announce their partnership with Penrith BEC/ Penrith City & District Business Advisory Centre. As a sponsor of Penrith BEC, Maverick Mav will provide assistance to new and existing small business customers of Penrith BEC. Maverick Mav will also be providing Penrith BEC with Email Marketing System, Google Analytics and Client Training Workshops on Internet Marketing, Google AdWords, and other marketing techniques.

Akash Malik, the Chief Social Networker for Maverick Mav, said, “After our discussions with Penrith BEC, we realised the excellent work that this organisation is doing to support small businesses in their region to become successful. We felt MaverickMav could further support these initiatives by both educating small businesses on internet and social media marketing opportunities and also providing Penrith BEC with the appropriate online marketing and analytical tools that they need to reach these small businesses.”

Akash further added, “We see tremendous growth potential in this region for small businesses and look forward to working with Penrith BEC on many online and social media marketing initiatives in the coming months. We have already planned several workshops, and the first e-newsletter using our sophisticated email marketing application ‘Maverick Mailer’ will soon be sent out by Penrith BEC to its members. This will allow them to manage and measure end to end email marketing campaigns in ways that they have not been able to do before.”

Executive Officer John Todd of Penrith BEC said, “Companies like Maverick Mav who help leverage online and social media marketing opportunities to our client base are ideal sponsors for us. Our mission is to assist small businesses in any way possible and with the internet and social networking becoming more popular, information such as Maverick Mav will be providing to our clients will be of great benefit to their businesses.

All services offered by the Penrith BEC to small businesses are free and confidential. Funded by the Industry and Investment NSW and the Australian Goverrnment, the Penrith BEC relies on the voluntary efforts of its sponsors to provide new and existing small businesses with business plans, applying for loans, managing cash flow, putting together marketing campaigns, and more. In addition to these services, the Centre also provides training workshops and provides assistance to those who wish to start their own small business. The Penrith BEC has been in operation since 1988.

MaverickMav is a social media & internet marketing and web development company based in Australia. For more information about the Penrith City & District Business Advisory Centre, visit http://www.penrithsmallbiz.com.au/.

Akash Malik speaks at Google Marketing Seminar at Liverpool

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Akash Malik, MaverickMav to present a seminar on Google AdWords Marketing.

Akash Malik, Google Adwords Certified professional and founder of Internet Marketing and Web Design Agency MaverickMav, will speak on ‘Google Ad Words: How to run a successful campaign’, at Fairfield, Sydney on the 29th March.

Akash will start off the session with some compelling statistics on why there is so much hype around Google and why businesses of any size or type need to be on the ‘Google bandwagon’ yesterday.

He will then move onto explain the differences between organic SEO and Google Paid Marketing (i.e. Google AdWords), the features and benefits of each of these strategies. An interesting new customer segment called ‘ROBO’s will also be discussed.

Akash will then introduce the participants to the wonderful world of Google AdWords. In Akash’s words “Google AdWords presents an excellent opportunity for small businesses to acquire new customers at an excellent ROI. This is the ideal tool for small businesses in their ‘David and Goliath’ battle.”

The presentation will then move onto ‘how to efficiently setup your Google AdWords Account’. Akash Malik will show some key settings and configurations, in Google AdWords, which businesses can use to create a customised and efficient account. Some topics covered will be selecting Search or Network, fixing your daily budgets, selecting the right geographical territory, etc. Prior to this an overall hierarchy of the Google AdWords Account Structure will be explained. This helps the participants visualise their complete AdWords Account and hence makes the process of setting up and managing the account easier.

Key Google AdWords terminology will then be explained along with what KPI’s can be setup and monitored for a successful campaign.

Akash will then cover in detail the complete setup of a Google AdWords Account. This will be interspersed with tips, key issues to be aware of and how to use certain tools and techniques to monitor and optimise your Google AdWords campaign.

Less understood but critical concepts like Keywords Match Types, Negative Keywords, Writing catchy Adcopies with ‘Offer’ and ‘Action’, Landing Page relevance, Quality Score, etc will also be demystified.

This two hour Google AdWords Seminar will be full of hard hitting, actionable material. Akash Malik will pick up real life examples from the audience and suggest on-the-spot tips and techniques, which can be used to optimise your Google AdWords Account.

The final topic will cover measuring your KPIs and website traffic analysis by setting up and integrating Google Analytics Account with your Google AdWords Account.

Akash will take the attendees through the process of setting up a Google Analytics account, integrating with the AdWords accounts and some key dashboards and KPIs to watch.

The seminar is a 2 hour presentation. Akash’s speaking style is very proactive and open and is mixed with real life examples, practical DIY techniques and tips. Akash also likes to take the attendees businesses as examples and brainstorms on the spot ideas and tips for positive results. He speaks in plain simple English (with a Bollywood accent!!) with technical jargon reduced to a minimum.

Here is a bit about Akash Malik:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Internet Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched MaverickMav, a successful online marketing communication agency, in 2005.

He has helped hundreds of small to medium businesses achieve success in their online ventures by creating outstanding websites and implementing Internet Marketing, Google AdWords and Google Analytics strategies.

Akash Malik to speak at NEIS session

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Akash Malik, Founder Maverick Mav to speak on Internet Marketing for new business start ups

Akash Malik, Google Adwords Certified professional and founder of Internet Marketing and Web Design Agency Maverick Mav, will speak to NEIS participants, on how start-up businesses can quickly generate revenue through some low budget internet marketing strategies.

Akash will start off the session with importance of online presence followed by his golden rules to enable online conversions. He will then move onto various online marketing and advertising opportunities available to the small businesses including Organic SEO, Google Adwords, and Affiliate Marketing.

Akash will also cover web2 tools like Online Press Release, Blogging and Blogging applications, Article submission as both marketing and SEO tools.

The presentation will then move onto importance of analytics and why businesses with low budgets need to see what is working and what is ‘not’. They also need to understand the importance of reducing friction and anxiety on their web pages, which will help them increase conversions.

The seminar is a 2 hour presentation. Akash’s speaking style is very proactive and open and is interspersed with real life examples. Akash Malik also likes to take the attendees businesses as examples and provides on the spot ideas and tips for positive results. He speaks in plain simple English (with a Bollywood accent!!) with technical jargon reduced to a minimum.

Here is a bit about Akash Malik:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Internet Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched Maverick Mav, a successful online marketing communication agency, in 2005.

He has helped hundreds of small to medium businesses achieve success in their online ventures by creating outstanding websites and implementing Internet Marketing, Google AdWords and Google Analytics strategies.