Tag Archives: Building Audience

Friday Wrap-Up # 2 – Google Doodle, Apple iPhone, Microsoft & More

There is no lack of both original and rehashed efforts in advertising and marketing. We are back again with all the latest, important marketing news and marketing efforts that made waves this past week.

Google Doodle 2013 Winner  - Apps Mav

1. Google Doodles are sure to leave behind a vast legacy, should they ever cease to make new ones in the future. The best part are the Doodle competitions that result in some extremely interesting submissions that pour in from all over the world. This was the fourth consecutive year of the competition and the theme was simple – to illustrate your ‘best day ever’. Shown here is the winning entry by 17-year old Wisconsin resident Sabrina Brady, and it’s easy to see why it touched a cord.

2. Apple new ad for the iPhone breaks away from its usual style to adopt downtempo tunes and grainy, even Instagram-like visuals – establishing itself even more firmly as the hipster’s go-to device. The 60-second spot claims Apple has more music lovers than any other type of smartphone, however the same is based on only iTunes sales data, which seems a bit arbitrary, given the many other popular sources of music available.

3. The new Microsoft ad for Windows 8, though, isn’t chancing any subtlety. The 30-second ad basically takes potshots at 3 things Apple – Siri, the iPad, and Apple’s marketing, and succeeds hilariously.

4. This one is a definite bonus! Kmart’s recent ads have all been able to elicit a laugh or two from everyone who watched them, and their latest ‘Big Gas Savings’ campaign combines toilet humour innuendos with side-splitting, punny sketches for an even better impact. See for yourself:


Did you like one or more these campaigns? We’d love to hear your opinion – let us know in your Comments!

4 ways to build a quick audience on Facebook

When we think of Social Media, Facebook is the first medium that strikes the most. But, how do you maximise your impact and influence on Facebook? One of the best ways to have maximum outreach, is to build a relevant audience.

Here are 4 quick ways mentioned to help you build an audience on Facebook

1. Invite Email Contacts

Do you have a huge email list? Take advantage of it by importing your contacts (up to 5,000) and inviting those email contacts to become a fan of your facebook page. Build Audience In Facebook

2. Invite Friends

Page Admins can invite their friends to become a fan of their page. When you suggest a page to your friend, of which you are an admin, then that friend receives a notification on their personal profile to check out your page. This is a great way to increase your fan base and involve your friends on Facebook too.

Hot Tip: Be sure to take advantage of this Facebook marketing strategy before Facebook decides to remove it again.

3. Share Page

Using this option you can share a link to your page on your personal profile with an update.

Hot Tip: This is a more subtle way to promote your page to your friends

4. Create an Ad

Facebook ads are one of the useful and effective ways to increase the brand exposure on

Examples of Facebook ads

Examples of Facebook ads

Facebook. These ads can be targeted by location, demographics, and even interests.

Hot Tip: Although, Facebook charges for these ads it proves to be one of the powerful tools to build your brand and targets the correct audience you are looking for on Facebook.

So, go ahead and try these quick ways to build a great audience and feel the difference in the influence your brand has over the target audience.