Learn To Use Your Friends

Source:  penrithpress.com.au

Future comes to you at expo

The Inner West Small Business Expo, to be held at Sydney Olympic Park on September 15, will this year focus on iBusiness and learning how to expand your business via online and social media marketing.

The expo is regarded as the premier business-to-business event in the inner-west, with a wide range of guest speakers, information booths and training sessions. Topics this year include Cloud computing, business applications for smartphones and the economic impact of social media.

Event co-ordinator John Whelan says the expo is divided into two sections: the speakers’ program and a wide range of exhibitor stands, covering everything from TAFE, software companies, media groups, Optus and the Commonwealth Bank.

“The expo is a totally free event,” he says. “Entry to the expo floor and most of the business briefings is free. We’re only charging for the breakfast and lunch sessions – and that’s purely to recover costs.”

Whelan says the expo – organised by a consortium of five inner-west councils including Strathfield – is a great opportunity for local businesses to learn about iBusiness from leading experts and commentators.

“We realise that a lot of people running their own companies don’t have time to attend seminars and training sessions about things like smartphones and social media.

“The expo allows them to dip in and out of sessions that might be of interest to them. There’s even a session called Social Media to Go, which means they walk away with their newly created Facebook page, Twitter account or LinkedIn profile.”

Akash Malik, an internet marketing expert and chief executive of Maverick Mav, will lead one of
the sessions.

He says all businesses should adopt media marketing, a powerful tool through which they can experience “massive” growth.

“Facebook, Twitter, LinkedIn and other social networks provide businesses with the opportunity to engage in a two-way conversation, as opposed to traditional methods of marketing and advertising, which are one-way broadcasts. Consumers have developed a blindness to such broadcast messages.”

For full list, check out our events page to find the full listings of the Inner West Small Business Expo 2011.

Source: http://ourstrathfield.com.au

Read Akash’s article in MyBusiness Magazine on Facebook Marketing- DIY steps for small businesses.

We would like to Thank Business Enterprise Centres (BEC) Australia for their support.

BEC Australia is a Cluster of Community-Based Organisations Helping Small Businesses.

Maverick Mav appointed as Social Media Marketing Partner For Import Export Show

Expert social media company, Maverick Mav is proud to announce its recent agreement with the upcoming Import Export Show. Maverick Mav will be assisting Import Export Show with all of their social media and internet marketing requirements, including Facebook marketing and Twitter marketing, email marketing, and also Google AdWords support.

The support that Maverick Mav plans to provide to the Import Export Show will increase the show’s ability to reach further into markets that have yet to hear about the exhibition and seminars. The plan is to build and spread awareness and excitement about the Import Export Show through the social media markets, spanning thousands of new companies and potential “fans”; helping to introduce the advantages that Import Export Show’s magnificent exhibitions and shows present to the companies that could benefit from them. Best of all, Import Export Show opens the doors to importing and exporting companies for free.

The upcoming exhibition that Import Export Show is planning to present will take place in the Sydney Convention & Exhibition Centre, Darling Harbour, promising two full days where exhibitors and expert speakers alike will be presenting their informational business solutions geared toward helping companies in the import/export sector expand and improve their business. Through their exhibitions, seminars, workshops, and networking, everyone that makes an appearance is sure to walk out with a wealth of new knowledge and information.

One of the featured speakers at the show will be Chief Social Networker, Akash Malik, of social media agency Maverick Mav, who will share his knowledge on “Using Social and Internet Marketing for Entering Overseas Marketing’. He will be focusing on educating attendees on Facebook for business marketing, Twitter marketing, and other forms of social media marketing for business. Join Akash Malik to learn the concepts that will not only get your business noticed more, but also push it into the mainstream with competitors that are already marketing their business with Facebook and other social media marketing tools.

Companies that are new to importing or exporting or planning entering new overseas markets will benefit as well, as there is a complete program focused on getting started, obtaining the proper support and grants, freight and logistics, and compliance and sourcing. Established business can listen to the experts who present topics such as access capital, costing more accurately, managing risks, entering new markets overseas and negotiating contracts. In addition, all companies, whether new or established, will realise advantages from Akash Malik’s topics that outline using Facebook for marketing as well as other social media marketing strategies for businesses.

If you have an international business that you would like to see grow to new levels, be sure to attend the Import Export Show on 1-2 September to get in on the invaluable information, case studies, networking, advice, and social media marketing tips.

The services offered by Maverick Mav include across the spectrum e-marketing services for corporate clients and small businesses. The staff can assist customers in finding the right package with a simple phone call consultation. Some of the more savvy businesses are already participating in social media campaigns, which mean that to remain competitive today a business must include this concept in their overall marketing strategy. Maverick Mav offers the services to all businesses of all sizes.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company.

See Akash Malik’s Channel Ten Interview On Social Media Marketing

Maverick Mav Launches Social Media Marketing Services

Maverick Mav Launches Social Media Marketing Services

Social Media Marketing is the wave of the future for businesses today irrespective of whether they are a small or large sized outfit. Today, more and more businesses are realising the power of the social media sites like FaceBook and Twitter, and using it to their advantage to gain a greater share of the market. Maverick Mav, a social media marketing agency, has announced the launch of their new social media services to help businesses get their share of this growing market.

The announced services include customised packages to suit various size budgets and businesses. For smaller businesses, the services will assist in setting up FaceBook and Twitter to bring in the massive attention that these two social media sites have at their disposal. Millions of people spend time on FaceBook, Twitter, LinkedIn and countless other social media sites. The expert staff at Maverick Mav will turn this incredible power to the advantage of their customers and focus some of that massive attention on them. The results from social media marketing can have a dramatic impact on customer orders.

As part of the social media marketing service, Maverick Mav also provides a monthly blogging service. Blogs can be an incredibly powerful way to gain a loyal following with expert advice and articles that are easily turned into customers. A well designed blog and social media marketing campaign gets people talking about a business brand and the marketing experts with Maverick Mav tap into this powerful concept and bring it home to businesses.

The services offered by Maverick Mav in the new social media marketing services include special packages for corporate clients and small businesses. The staff can assist customers in finding the right package with a simple phone call consultation. Some of the more savvy businesses are already participating in social media campaigns, which mean that to remain competitive today a business must include this concept in their overall marketing strategy. Maverick Mav offers the services to all size businesses, which will put the big and the small on the same even playing field. In today’s competitive economy, any edge or strategy cannot be overlooked. More and more companies that would not have considered social media marketing before are jumping on the bandwagon and using this powerful tool to their advantage.

Maverick Mav is one of the leading innovators in online marketing strategies for small and large businesses. The announcement of social media marketing services for all businesses is expected to help many more companies develop brand recognition.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company based in Australia.

Akash Malik to present a seminar on how to create a successfull online business

Online marketing and Social Media Marketing guru Akash Malik is due to present two workshops on the 3^rd June 2010 in Penrith. Akash Malik is the Chief Social Networker of the successful internet marketing and web design company MaverickMav. On the day he will share some of his expert knowledge on how to get your business online as well as a workshop entitled, ‘Online Marketing; challenges and Opportunities’.

The venue for this seminar will be the Penrith Valley- Business Enterprise Centre. The seminars will include such vital information as how to promote your website and build an online presence as well as examining other types of online promotion.

Akash Malik shares many practical tips and DIY techniques in all his seminars. His suggestions are solid and time tested because not only has he successfully put his own advice into practice but he also has an Executive MBA and is a Google Qualified Advertising professional. The first of his sessions will run between 13:00 and 15:00 and will deal with important information as to how to get a business online in the first place. This workshop will provide step by step instructions all the way from getting a domain name to selling online and making a profit. The second workshop by Akash Malik will run from 15:15 until 17:15. In this session the focus will be on building and marketing a successful online business and overcoming those challenges that might get in the way of this.

Unfortunately these workshops are limited to just 24 places so people need to book fast in order to ensure a place.

Here is a bit about Akash Malik and MaverickMav:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Social Media Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched MaverickMav, a successful online marketing communication agency, in 2005.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company based in Australia.

Akash Malik Google Adwords workshop – Homebush

Akash Malik from MaverickMav to Present a Seminar on How to Create a Successful Online Business

Online marketing and Social Media Marketing guru Akash Malik is due to present two workshops on the 3^rd June 2010 in Penrith. Akash Malik is the Chief Social Networker of the successful internet marketing and web design company MaverickMav. On the day he will share some of his expert knowledge on how to get your business online as well as a workshop entitled, ‘Online Marketing; challenges and Opportunities’.

The venue for this seminar will be the Penrith Valley- Business Enterprise Centre. The seminars will include such vital information as how to promote your website and build an online presence as well as examining other types of online promotion.

Akash Malik shares many practical tips and DIY techniques in all his seminars. His suggestions are solid and time tested because not only has he successfully put his own advice into practice but he also has an Executive MBA and is a Google Qualified Advertising professional. The first of his sessions will run between 13:00 and 15:00 and will deal with important information as to how to get a business online in the first place. This workshop will provide step by step instructions all the way from getting a domain name to selling online and making a profit. The second workshop by Akash Malik will run from 15:15 until 17:15. In this session the focus will be on building and marketing a successful online business and overcoming those challenges that might get in the way of this.

Unfortunately these workshops are limited to just 24 places so people need to book fast in order to ensure a place.

Here is a bit about Akash Malik and MaverickMav:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Social Media Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched MaverickMav, a successful online marketing communication agency, in 2005.

Based in Sydney, MaverickMav is a social media & internet marketing and web development company based in Australia.

MaverickMav becomes Penrith BEC sponsor

MaverickMav is pleased to announce their partnership with Penrith BEC/ Penrith City & District Business Advisory Centre. As a sponsor of Penrith BEC, Maverick Mav will provide assistance to new and existing small business customers of Penrith BEC. Maverick Mav will also be providing Penrith BEC with Email Marketing System, Google Analytics and Client Training Workshops on Internet Marketing, Google AdWords, and other marketing techniques.

Akash Malik, the Chief Social Networker for Maverick Mav, said, “After our discussions with Penrith BEC, we realised the excellent work that this organisation is doing to support small businesses in their region to become successful. We felt MaverickMav could further support these initiatives by both educating small businesses on internet and social media marketing opportunities and also providing Penrith BEC with the appropriate online marketing and analytical tools that they need to reach these small businesses.”

Akash further added, “We see tremendous growth potential in this region for small businesses and look forward to working with Penrith BEC on many online and social media marketing initiatives in the coming months. We have already planned several workshops, and the first e-newsletter using our sophisticated email marketing application ‘Maverick Mailer’ will soon be sent out by Penrith BEC to its members. This will allow them to manage and measure end to end email marketing campaigns in ways that they have not been able to do before.”

Executive Officer John Todd of Penrith BEC said, “Companies like Maverick Mav who help leverage online and social media marketing opportunities to our client base are ideal sponsors for us. Our mission is to assist small businesses in any way possible and with the internet and social networking becoming more popular, information such as Maverick Mav will be providing to our clients will be of great benefit to their businesses.

All services offered by the Penrith BEC to small businesses are free and confidential. Funded by the Industry and Investment NSW and the Australian Goverrnment, the Penrith BEC relies on the voluntary efforts of its sponsors to provide new and existing small businesses with business plans, applying for loans, managing cash flow, putting together marketing campaigns, and more. In addition to these services, the Centre also provides training workshops and provides assistance to those who wish to start their own small business. The Penrith BEC has been in operation since 1988.

MaverickMav is a social media & internet marketing and web development company based in Australia. For more information about the Penrith City & District Business Advisory Centre, visit http://www.penrithsmallbiz.com.au/.

Akash Malik speaks at Google Marketing Seminar at Liverpool

Akash Malik, MaverickMav to present a seminar on Google AdWords Marketing.

Akash Malik, Google Adwords Certified professional and founder of Internet Marketing and Web Design Agency MaverickMav, will speak on ‘Google Ad Words: How to run a successful campaign’, at Fairfield, Sydney on the 29^th March.

Akash will start off the session with some compelling statistics on why there is so much hype around Google and why businesses of any size or type need to be on the ‘Google bandwagon’ yesterday.

He will then move onto explain the differences between organic SEO and Google Paid Marketing (i.e. Google AdWords), the features and benefits of each of these strategies. An interesting new customer segment called ‘ROBO’s will also be discussed.

Akash will then introduce the participants to the wonderful world of Google AdWords. In Akash’s words “Google AdWords presents an excellent opportunity for small businesses to acquire new customers at an excellent ROI. This is the ideal tool for small businesses in their ‘David and Goliath’ battle.”

The presentation will then move onto ‘how to efficiently setup your Google AdWords Account’. Akash Malik will show some key settings and configurations, in Google AdWords, which businesses can use to create a customised and efficient account. Some topics covered will be selecting Search or Network, fixing your daily budgets, selecting the right geographical territory, etc. Prior to this an overall hierarchy of the Google AdWords Account Structure will be explained. This helps the participants visualise their complete AdWords Account and hence makes the process of setting up and managing the account easier.

Key Google AdWords terminology will then be explained along with what KPI’s can be setup and monitored for a successful campaign.

Akash will then cover in detail the complete setup of a Google AdWords Account. This will be interspersed with tips, key issues to be aware of and how to use certain tools and techniques to monitor and optimise your Google AdWords campaign.

Less understood but critical concepts like Keywords Match Types, Negative Keywords, Writing catchy Adcopies with ‘Offer’ and ‘Action’, Landing Page relevance, Quality Score, etc will also be demystified.

This two hour Google AdWords Seminar will be full of hard hitting, actionable material. Akash Malik will pick up real life examples from the audience and suggest on-the-spot tips and techniques, which can be used to optimise your Google AdWords Account.

The final topic will cover measuring your KPIs and website traffic analysis by setting up and integrating Google Analytics Account with your Google AdWords Account.

Akash will take the attendees through the process of setting up a Google Analytics account, integrating with the AdWords accounts and some key dashboards and KPIs to watch.

The seminar is a 2 hour presentation. Akash’s speaking style is very proactive and open and is mixed with real life examples, practical DIY techniques and tips. Akash also likes to take the attendees businesses as examples and brainstorms on the spot ideas and tips for positive results. He speaks in plain simple English (with a Bollywood accent!!) with technical jargon reduced to a minimum.

Here is a bit about Akash Malik:

Akash is an entrepreneur with a passion for helping businesses drive revenue through cost effective Internet and Social Marketing strategies.

A Google Qualified Advertising Professional, Akash holds an Executive MBA from UTS, Sydney, and Bachelors Degree in Computer Engineering.

Akash is regularly invited to speak on a range of Internet Marketing, E-Commerce, Web Enablement and Google advertising related topics. He also lectures on New Media Marketing and Project Management.

Attendees to his sessions have highly rated his knowledge and speaking style and have repeatedly attended his sessions on different topics.

Akash Malik launched MaverickMav, a successful online marketing communication agency, in 2005.

He has helped hundreds of small to medium businesses achieve success in their online ventures by creating outstanding websites and implementing Internet Marketing, Google AdWords and Google Analytics strategies.