Category Archives: Facebook Marketing

Friday Wrap Up! #1

Technology hardly ever has a slow week and the same applies to this one, too. So, we are back with our weekly wrap-up of interesting news to keep you updated – with bite-sized info-nuggets (yes, yes, we can’t believe we said that either.)

For starters, Pew Internet released an extremely illuminating study on the e-book trend, bringing to light the fact that at least 21% American have read an e-book and these digital book versions are definitely, inarguably, here to stay.

CareerBliss, the employer review site also released their findings on the happiest tech companies in America and, don’t we know it, Google came out on top, while Texas Instruments and Avaya rounded off the top three.

A BIA/Kelsey study also shed light on the incredible potential and growth of Social Advertising as it forecasts that U.S. Social Ad Revenues are set to skyrocket to $11Bn in 2017. You can read the study in full here.

Google also added a new tool to its existing plethora of quirky tools called the Inactive Account Manager. It doesn’t matter if you are taking an extended vacation or are planning your digital afterlife – the (unfortunately named) Inactive Account Manager will address your needs.

Speaking of Google, a few days ago, we covered the doom of Google Reader on our Apps Mav blog. On our list of Top 5 suggested alternatives was Pulse Reader and what seems like an extremely promising move, LinkedIn has acquired the company for approximately $90 million.

Last, but definitely not the least, Twitter’s ill-kept secret, the Twitter Music app will be releasing today. The app will focus mainly on music trending on Social Media, quite like Twitter, and have purchase options, as well.

We’ll be back next Friday with the next wrap-up. Until then, share your feedback, bouquets, brickbats in the Comments section and stay glued for other social media updates!

The Maverick Mav Friday Wrap-Up

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Technology doesn’t have a slow day any longer, thanks to the ceaseless wonders of social media, and this Friday we bring a wrap up of all the news you may have missed, but shouldn’t have. For starters, the hashtag to create enormous waves on Twitter this week would have made Pinocchio proud – #BestLieEver, a hashtag started by Jai Brooks from right here in Melbourne became popular enough to start a clique of its own. Check out what people had to contribute (and you can bet they had a LOT), here.

Pinterest works like a charm to get exposure for your products if your brand is about fashion, food or design, but not everyone knows how to work it yet (If you need assistance managing your social media presence or only Pinterest? Send us an inquiry today for a customized solution!) However, Mashable has put together a handy little slideshow depicting 10 extremely creative, and innovative uses for Pinterest.

It’s been a good week for art and poetry aficionados, too, with the New York Times’ Poetry Month kicking off with the launch of their haiku Tumblr. The George Eastman House, world’s oldest photography museum also joined the Google Art Project and is now available online for public viewing with a total of more than 40,000 works of art.

We also came to hear of Facebook creating new APIs to track comment threads after launching the ‘Reply’ to Comments feature last week, to help brands identify most popular comments, replies, and threads. Also keeping us occupied was Socialbakers’ fantastic analysis of the Game of Thrones’ fandom on social media, which is now apparently as big as Westeros itself (figuratively speaking, of course). Check out their fantastic infographic here. Additionally, LinkedIn has added a ‘mention’ feature to its platform, Facebook-style.

The biggest, yet the most underwhelming news, however, was the launch of Android: Facebook Home. While many were hoping for it to be the Facebook Phone or a Facebook OS, it is neither. Instead, it is a new home screen and app launcher interface for select Android smartphones. Watch Facebook’s ad for Facebook Home to understand how Facebook thinks it can help you.

Read more about Facebook Home here, and while we bid you adieu and give ourselves unto the weekend, we will be back soonish with more technology news. Have a good one, until then!

Brand Pages for Business on Facebook

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Facebook has a Timeline format for its Brand pages. This timeline layout has an effect on what brands have built on Facebook in the past (i.e. applications, posts, photos and more) and how Brands can best use Facebook in the future.

This layout enhances the visual branding power of Facebook by many customizable options. These Business Pages act as more of a brand narrative than a community message board and combination of a focused and more systematic layout makes it user-friendly.

The main features of the Timeline are a cover photo (read more about the new guidelines here), a profile picture (preferably your logo) and an about section. The apps can be placed on the customized tabs which can then be prioritized on the page (read more about how to Promote Your Facebook Apps). Talking of Facebook apps, do check out Apps Mav for loads of Facebook Applications that will be useful for your business marketing.

Timeline for Business Pages changes how you do Facebook Marketing. In the past you just had to set up a Fan Gate on a default Page tab and you didn’t have to worry too much about content other than the marketing blasts that you would do to everyone that “Liked” you in the past.

Well, that approach doesn’t work anymore and Facebook’s Timeline for Business Pages changed the game.

Important: Facebook Timeline for brand pages is now all about “engagement” and “content”.

New Facebook Insights Data

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Admin panel also has an Insights section. Click on the ‘See All’ link to get indepth data about your page.

(Know more here: http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf)

Hot Tip:You will find the some exciting information which helps you to understand the growth of your brand on this platform.

Overview

This is the main Insights dashboard and here you’ll see the total number of likes (and whether this is increasing or decreasing), the number of friends of fans available (this is the potential number of people you can reach!), how many people are actively talking about your page as well as your total weekly reach.

Total Likes

The number of people who like your page. This number does not include Facebook pages that like your page.

Friends of Fans

The number of people who are friends with people who like your page. This number doesn not incude subscribers of people who like your page. It definitely would have been a great addition though.

People Talking About This

The number of people who have created a story about your page including posting to your wall, interacting with a status update (likes, comments, and shares), answering a question, responding to an event, mentioning your page in a status update, tagging your page, or checking in at your place.

Weekly Total Reach

The number of people who have seen any content from your page for the last seven days.

Posts

The purple bubble on the graph represents the number of posts your page has published on a given day.

Beneath the graph, you can see engagement information about your individual page posts. Columns are sort-able by date, post snippet, reach, engaged users and talking about this of each post. Virality percentage of each post is one of the most important data which can be extracted out of this section.

All Post Types

The default view for this section will show all of your latest posts. Click on this dropdown to see posts with photos, links, videos, or questions. You can also view the data for the other posts by clicking View other posts at the bottom.

Post

The post column shows the beginning snippet of your post. Click on it to see a full preview.

Reach

Shows you how you reached your audience whether it was organic, paid, viral or total. This is useful because it tells you how people are finding out about your content and gives you insight as to whether or not you should consider doing Facebook Ads if organic and viral is not paying off.

Organic is from news feed, news ticker or from your page.
Paid is who saw your content from an Ad or Sponsored Story you placed.
Viral is the number of people who saw your page from a story that was published by a friend. This can include when a friend likes your page, likes a post, comments on your fan page wall (if you allow this type of action), sharing one of your posts and any other actions you allow on your page so their friends may see.

Engaged Users

The number of people who have clicked on the post within the first 28 days after it was published. Click on the number to see the number of times your post generated clicks and engagement from users including likes, comments, and shares.

Virality

The percentage of people who have created a story from your page post (shares) out of the total number of people who have seen it.

Likes

The Likes section shows you a demographic breakdown of people who have liked your page including age, gender, countries, cities, and languages.

Beneath the demographics is a section that tells you where your page’s likes have come from.

Hot Tip:This is a great way to see what converts visitors into fans and keep a track on your conversion channels as well.

On Page – Likes generated from your Facebook page itself.

Like Box and Like Button – Likes generated from the Like Box and Like Button social plugins on external websites.

Admin Invite – Likes generated from the use of suggesting a page to a friend from the Admin Panel > Build Audience > Invite Friends.

Timeline – Likes generated from people clicking on your page in a person’s personal Timeline profile Likes section.

Mobile

Likes generated from people on a mobile device.

Search Results

Likes generated from people who used Facebook’s search box.

Page Like Another Page

Likes generated from other pages that like your page.

Facebook Recommendations

Likes generated from a Recommended Pages unit in the right hand column on Facebook.

On Hover

Likes generated from the popup window shown when someone hovers over a link leading to your page anywhere on Facebook.

Ticker – Likes generated from mentions of your page in the news ticker.
Friend Referrals – Likes generated from a story about someone liking your page.

Hot Tip:You can also see the number of unlikes you have on a given day. If you see a big spike in unlikes on a particular day, you should see if you posted something on your page’s wall that day and avoid similar updates.

Reach

The Reach section shows you demographics about the people you have reached through your page’s content, posts, and stories by others. Scroll down to the bottom of this section to see two important pieces of information.

Total Tab Views – The number of times each tab is viewed on your Facebook page, including the main timeline itself.

External Referrers – The number of referral visits from sites other than Facebook, including any site you have included a link to your Facebook page.

Talking About This

The Talking about This section shows you demographics about the people who have created stories around your Facebook page. It measures these nine (9) actions: liking a page, posting (a comment, photo, link or video) to a page’s wall, commenting or liking or sharing a page’s status update, photo, video or other content, answering a question posted by a page, RSVP’ing to an event hosted by a page, mentioning the page (users must formally tag the page), tagging a page in a photo, liking or sharing a check-in deal, checking in at a place..

Export Data

Want to see the raw data? You can export your page and post level data to Excel (.xls) and comma-separated text format (.csv).

Hot Tip:This can be helpful since most of the Insights screens will only allow you to go 89 days back. This report will include any data before the current date.

Facebook Insights for All

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While detailed insights are limited to page administrators, you can now see some basic insights about any page by visiting the page and clicking on their number of likes.

Here, you can see the number of people talking about a particular page this week, the number of total likes, the most popular week for that page, the top location engaging with the page, the age groups of the most engaged fans are, and a graph of their latest engagement activity.

Hot Tip:This is a great way to do some competitive research.

You can target your competitor’s most popular city and age group in Facebook ads to generate new likes for your page.
You can scroll through your competitor’s timeline to see what they did to make their page popular on the most popular week.
You can see if your competitor’s latest Facebook marketing strategy is increasing or decreasing their page’s engagement and model your similarly or not.

It’s not just about collating the data of analytics, it is important to know how to analyse it and derive relevant findings from it for better community management. You could use the data to figure out what kinds of posts work the best for your fans, what time do they respond to the post. Try to use the posts which have high viral reach.
Share with us how you use the Facebook Analytics in the comments.

Now your property listing’s go social with Apps Mav’s Real Estate Facebook App

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Apps Mav has launched Mav – Real Estate Facebook App to enable the Real Estate business owners with extensive Facebook Marketing opportunities. While Facebook presents a plethora of opportunities to a variety of businesses, the Real Estate industry in specific can draw a lot from the vast Facebook marketing opportunities. To help the industry tap into these opportunities, Apps Mav has recently launched the Real Estate App for Facebook, which is free during the Beta Version.

Designed to maximize the visibility of Facebook Real Estate listings, Apps Mav’s latest App enables Facebook Real Estate Pages to leverage the vast potential of Real Estate Marketing on Facebook. Akash Malik, Founder – Apps Mav, said, “For real estate professionals, it’s becoming increasingly difficult to reach out and engage with their customers. By using the extensive reach and popularity of social media, agents and brokers have an excellent engagement channel – We hope that our Real Estate Facebook App helps the Real Estate Industry to connect with it’s customers”

The Real Estate Facebook App, is available on Apps Mav’s website and is FREE during the Beta period. It comes loaded with features that will give any real estate business an opportunity to connect with a vast audience. This Facebook app allows real estate listings to be displayed on your Facebook page. It is customizable to make it brand-friendly and is extremely easy to set up with no technical knowledge required.

All in all, Real Estate Facebook App presents an exciting platform for any real estate business looking to explore the fantastic world of Facebook Marketing.

About Maverick Mav

Maverick Mav is Australia’s foremost Social Media Consultancy in Sydney, offering a wide range of social media marketing strategies. Backed by highly experienced web developers, internet marketers, search engine marketers and talented creative professionals, we like sharing our knowledge and making it easier for businesses – large and small – to leverage the dynamic opportunities available in the online world. To find out more about social media marketing, please write to sales@maverickmav.com.au

About Apps Mav

Apps Mav is Maverick Mav’s application development arm and a full-service social media agency. We create highly interactive custom-built and off-the-shelf Apps for Facebook. Catering to wide range of industry and needs, we can design quick and easy-to-upload, off-the-shelf Facebook Apps or more specialised custom Apps for Facebook with tailored features. Backed by Maverick Mav’s expertise and experience, Apps Mav is dedicated to supporting your business goals and to helping you grow your business via Social Media and Facebook Marketing.

Your brand should Graph Search too

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Recently, Mark Zuckerberg introduced Graph Search to the Facebook users. Chances are that if you did not activate your Graph Search feature on 24th January, you will be waiting in the queue for a while to get your hands on this interesting search tool.

Say hello to Graph Search

If you ever wondered what Facebook planned to do with all the data collected over the years Graph Search is the answer. While Google has introduced social angle to search engine, Facebook has now introduced search into social media. So, search Facebook. Find out what your friends are doing, what do they like, people with common interests and more with a general or a more specific search.

How can you use it?

Now, all the personal data of your network is available to help you make faster, better and personalized choices. It’ll help you get references, suggestions or recommendations as well. It makes it easier for you to find things about people you know well, but maybe not well enough. So, you would like to go on an adventure trip, and don’t have company? Do a quick Graph Search to find out friends who might be interested in it, and chances are one, some or all of them might be willing to join you!

Graphs Search for brands

Brands always want to know their audience better, graph search is an answer to them getting to know their fans better. What do their fans like? What are the other likes or dislikes of their fans? Much more specific data will be now available for the brands to connect better with their fans.

Graph search will help brands slice and dice the community into smaller fragmented communities based on their preferences and choices which will help marketers build more relevant campaigns to woo them.

What can we ‘offer’ you today?

What if we knew that a lot of Apple users like to go to Mc Donalds in Sydney? Mc Donald’s would then come up with special offers for Apple users in Sydney, as a result the brand can expect a happier fan base, positive word of mouth, and better sales for Mc Donald’s!

Future of Graph Search

A positive possibility of graph search is instant advertising straight from the search. How would you
feel if the search revealed that 1000 fans of your page like partying. You could throw a party and send instant invites or create an Facebook ad visible to these 1000 fans to start with, your campaign is sure to get a higher response rate. So, more targeted and instant advertising is a possible result of Graph Search.

So, brands – it’s time to get some graph searching done for your pages!

4 ways to build a quick audience on Facebook

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When we think of Social Media, Facebook is the first medium that strikes the most. But, how do you maximise your impact and influence on Facebook? One of the best ways to have maximum outreach, is to build a relevant audience.

Here are 4 quick ways mentioned to help you build an audience on Facebook

1. Invite Email Contacts

Do you have a huge email list? Take advantage of it by importing your contacts (up to 5,000) and inviting those email contacts to become a fan of your facebook page.

2. Invite Friends

Page Admins can invite their friends to become a fan of their page. When you suggest a page to your friend, of which you are an admin, then that friend receives a notification on their personal profile to check out your page. This is a great way to increase your fan base and involve your friends on Facebook too.

Hot Tip: Be sure to take advantage of this Facebook marketing strategy before Facebook decides to remove it again.

3. Share Page

Using this option you can share a link to your page on your personal profile with an update.

Hot Tip: This is a more subtle way to promote your page to your friends

4. Create an Ad

Facebook ads are one of the useful and effective ways to increase the brand exposure on

Examples of Facebook ads

Facebook. These ads can be targeted by location, demographics, and even interests.

Hot Tip: Although, Facebook charges for these ads it proves to be one of the powerful tools to build your brand and targets the correct audience you are looking for on Facebook.

So, go ahead and try these quick ways to build a great audience and feel the difference in the influence your brand has over the target audience.

Facebook Business Page Layout Changes

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Facebook has recently announced MAJOR changes to the business page layouts. And that means your Facebook Business Page and strategy will need some changes as well.

These changes will impact everyone with a Facebook Business Page.

NOTE– Facebook will automatically migrate ALL business pages to the new format on 30th March 2012. If you do not make the necessary changes, your Facebook Business presence may appear incomplete and you will also not be taking advantage of these changes & enhancements.

According to Facebook “Facebook’s new Pages are mission control for your business, making it more important than ever to coordinate your Page and media efforts on Facebook and develop a precise content strategy.”

What needs to be changed and how we can help:

1. Cover Photo:

You now need to add an unique cover photo for your Page: This is a new feature. A cover is the larger image at the top of your Facebook Business Page, right above your Page’s profile picture.

This is the first image that anyone landing on your page will see (Note- With the new timeline design, everyone who visits your Page will land on your Page’s timeline) – Hence this now becomes a very important part of your Business Page and is a great way to welcome visitors and fans to your page.

There are many restrictions and specifications for the Cover image.

Alongwith the Cover Photo, Facebook has also introduced a ‘Profile photo’ thumbnail’ (Note- The earlier Profile picture no longer exists)

We can design the new Cover photo, Profile photo thumbnail and also upload this to your Facebook Page.

2. Pinned Posts:

You can now ‘pin’ any post that you think is important. Why? Because a pinned post always appears in the top left of a Page’s timeline and has a flag like below in its top-right corner :

The Pinned posts therefore become very visible to anyone who lands on your page. A Pinned post will remain on the top for 7 days. After that, it’ll return to the date it was posted on the Page’s timeline.

Tip!– Direct people to your Landing Page Tab by Pinning a post – This pinned post should have a creatively designed image of your Offer. Since Landing Pages are designed with an Offer to entice the visitors to Like and become a Fan, it continues to be important that people should somehow be made to visit your Landing Page. A compelling ‘Pinned Post’ with a creative imagery can help achieve this objective.

3. Milestones

Milestones are key moments you’ve decided to highlight on your Page- You can share with people the big events/ memorable moments/achievements/turning points in the life of your brand or company. Milestones are automatically expanded to widescreen and are visible to everyone visiting your Page. Using images and photos for Milestones of your brand or business make them more shareable, memorable, noticeable and engaging. It is highly recommended that photos and custom images be used for Milestones. Remember- Photos have a higher Edge Rank, which means higher newsfeed visibility.

To add a milestone:
1. Click Milestone in the sharing tool at the top of your Page’s timeline
2. Add a headline, location, date and details for your milestone
3. Choose to add a photo
4. Click Save
From anywhere on your Page’s timeline, scroll to a spot and click to post a milestone or other type of story to a particular date.

Milestone photos display at 843 pixels wide and 403 pixels tall. At this time, January 1, 1000 is the earliest date a milestone can have.

4. Star Posts

You can highlight any post on your Page by starring it.
This allows you to highlight the posts you think are important. When you star a post, it expands to widescreen.

You can highlight any post on your Page by starring it:
1. Hover over a story on your Page’s timeline
2. Click

How to use these Changes to Your Advantage

Facebook has announced many more changes and enhancements to the Business Pages. If you would like to understand the impact of these changes and how to use them to your advantage, Maverick Mav would be happy to conduct a detailed one-on-one coaching. This is a 1 hour intensive session- You can either visit us at one of our city offices for a face to face session or do a remote co-browsing session from the comfort of your home or office.

Interview with Akash on Facebook Business Page

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We caught up with Akash Malik, founder of Maverick Mav, a web and internet marketing agency, recently to discuss facebook business pages and their benefits for all business owners. Akash details how having a business page for your business is much easier and effective to use than a personal page. It allows you to constantly engage with your fans.

Akash said it’s about “fishing where the fish are”. There are over 9 million facebook users in Australia and are leaders in usage.

He said that a facebook business page allows users to do anything you could do on a web page, plus much more. He recommends offering discounts or vouchers on landing pages, constantly offering fans resources to keep them interested, push subscriptions to newsletters, and putting a google map on your page even.

Click here to listen to the interview.

Source: Genyq.com.au

Maverick Mav Blog

Internet|Social Marketing+Analytics

Category Archives: Facebook Marketing

Brand Pages for Business on Facebook

New Facebook Insights Data

Facebook Insights for All

Now your property listing’s go social with Apps Mav’s Real Estate Facebook App

4 ways to build a quick audience on Facebook

Facebook Business Page Layout Changes

Interview with Akash on Facebook Business Page