Search Engine Optimisation | Content Development
Is Content still the King ?
The short answer is – YES! -
And now more than ever because of the added emphasis placed on content by Search Engines in crawling and listing the websites.
Double Dipping ! - SEO website copywriting goes a step further than the traditional copywriting and if done right - Boosts both your sales pitch and your Search Engine Optimization campaign!
The complexity is; when compared with human visitors, there are both similarities and differences in how Search Engines try to view the webpages. Some striking differences are: Search Engines rely a lot on ‘keyword’ rules and cannot read images (But, your customers can!). Similarity, in general is, a ‘good web copy’ will help both the search engine crawlers and prospective customers spend more time on your webpages – Hopefully converting to more sales and better Search Engine listings!
The web site copy therefore needs to be right for both types of visitors! – Search Engine crawlers (also known as ‘robots’) and human prospects – Search Engine Optimised copy needs to find that fine balance between technical aspects like keyword queries, density, proximity, position and human communication factors like catchy, rich, appealing, etc – All in all a tough proposition and best left to professionals!
Search Engine friendly copywriting will be done by our SEO specialist copywriters. Issues like using the right keywords, their density, proximity, etc help create a Search Engine friendly content. Search Engine optimized content enables effective & exhaustive crawling by the Search Engines contributing towards an enhanced chance for higher listing.