{"id":91,"date":"2010-08-17T19:49:29","date_gmt":"2010-08-17T08:49:29","guid":{"rendered":"http:\/\/maverickmav.com.au\/blog\/?p=91"},"modified":"2014-04-08T15:09:08","modified_gmt":"2014-04-08T04:09:08","slug":"5-successful-facebook-marketing-strategies","status":"publish","type":"post","link":"https:\/\/maverickmav.com.au\/blog\/5-successful-facebook-marketing-strategies\/","title":{"rendered":"5 Successful Facebook Marketing Strategies"},"content":{"rendered":"

Business owners, managers, and marketers are all working overtime to unravel the secrets, tips and tricks for successful Facebook marketing<\/a><\/span><\/span> in the fast paced, internet-managed business world. Facebook has grown to be the favourite social media platform of businesses, completely replacing MySpace. With global acknowledgement, more than million people spend time on Facebook, creating a location of 2nd<\/sup> place next to Google in the most visited websites list. There is no doubt that if you want to get your business\u2019s name on the front lines globally, Facebook is the key.<\/p>\n

So, how do you successfully promote your products or services through Facebook medium? Most importantly, how are companies using Facebook for marketing without seeming spammy? There are several factors that need to be assessed and taken into consideration prior to using Facebook for marketing<\/a><\/span><\/span>. For instance, is your business targeting the B2B market or the B2C market? Do you have a concrete, structured marketing campaign or are you merely trying to join the internet bandwagon with your Facebook fan page? Or are you willing to spend some time and money on a Facebook application?<\/p>\n

Although targeted CPC ads seems like the most effective marketing strategy for Facebook, it actually lands below the top five successful strategies detailed below. Here are the five strategies of marketing on Facebook for business:<\/p>\n

    \n
  1. Update Constantly-<\/strong>The \tsearch engines, visitors and customers are attracted to constantly \tupdated content. The cyberworld loves fresh, unique and constantly \tupdated content. Maintain a goal of updating the status at least \tonce daily and then ramp it upto three times a day. Remember that \tthe more status updates you post, the more your business\u2019s name is \tin people\u2019s minds. Each time you post on your Facebook \tfan page<\/a><\/span><\/span> wall, it updates on your fans\u2019 news lists. \tA word of caution here – Do not post status updates just because you \thave to- Make the content unique & interesting- Something that \tadds value to your targeted customers. This leads us to the second \tpoint.<\/li>\n
  2. Say Something That Inspires \tAnticipation-<\/strong>People do not want to hear the same things over and \tover again. They want current news and interesting and engaging \tcontent. Create an air of anticipation to keep their curiosity \tpeaked with status updates that will entice them to visit your \tFacebook fan page. Encourage conversations on your Facebook fan page \twall.<\/li>\n
  3. Engage In \u201cConversations\u201d- <\/strong>Become a \u201creal\u201d entity on Facebook with a personality and \tstyle that people will enjoy. It is ok to take a side and have an \topinion on any topic but present your arguments in a professional \tand objective manner. For highly controversial topics, you may want \tto present a balanced and neutral approach by presenting a \u2018pros \tand cons\u2019 based arguments, which leaves the decision to the \treaders. Or, if you are up for a polarized approach, which will \tinvoke \u2018passionate\u2019 discussions and comments, you can indeed \ttake a strong one-sided argument (Remember, it still needs to be \tprofessional and logical argument) with your Facebook \tfans<\/a><\/span><\/span> and defend it. The polarized approach will \tdefinitely stick out your brand recall, although it may put some \treaders off. But that is your decision. Either way, the number one \trule is \u2018 the conversation must be engaging- something that \tinspires anticipation and action\u2019. Bottomline, the more your \tbusiness name pops up on Facebook, the wider you fan base can span.<\/li>\n
  4. Accept All Possible Fans-<\/strong>This \tis a given-why would you turn any potential clients or customers \taway? Be sure to approve all requests quickly and efficiently.<\/li>\n
  5. Hold Contests-<\/strong>People love \tcontests. Invite all your friends and encourage them to invite their \tfriends to participate in your contest on the Facebook Fan Page -the \tmore, the better. Use the third-party Facebook applications to hold \tand manage your contests (More on that in our next Update)<\/li>\n<\/ol>\n

    The best strategies for marketing with Facebook are the \u201csoft sell\u201d strategies. You can advertise your product, but shouting to the world that your product or service is the best on the market will not make your product stand out from any other product.<\/p>\n

    People by from People. People buy because of recommendations. Advertisements can only do that much.<\/p>\n

    Engaging with people and becoming a Facebook entity that people enjoy conversing with and listening to will promote your product or service much more effectively via Facebook Marketing<\/a><\/span><\/span>.<\/p>\n

    Maverick Mav (www.maverickmav.com.au<\/a><\/span><\/span>) is a social media & internet marketing and web development company based in Australia. You can contact us for Social Media Marketing, SEO, Google Marketing, Web and ecommerce solutions by calling 1300 618 418 or email: sales@maverickmav.com.au<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Business owners, managers, and marketers are all working overtime to unravel the secrets, tips and tricks for successful Facebook marketing in the fast paced, internet-managed business world. Facebook has grown to be the favourite social media platform of businesses, completely replacing MySpace. With global acknowledgement, more than million people spend time on Facebook, creating a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[17,111,18],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-facebook-marketing","tag-facebook","tag-facebook-marketing","tag-facebook-marketing-strategies"],"_links":{"self":[{"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":4,"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions\/399"}],"wp:attachment":[{"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maverickmav.com.au\/blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}