{"id":304,"date":"2013-03-14T16:14:44","date_gmt":"2013-03-14T05:14:44","guid":{"rendered":"http:\/\/maverickmav.com.au\/blog\/?p=304"},"modified":"2014-04-08T14:16:45","modified_gmt":"2014-04-08T03:16:45","slug":"new-facebook-insights-data","status":"publish","type":"post","link":"https:\/\/maverickmav.com.au\/blog\/new-facebook-insights-data\/","title":{"rendered":"New Facebook Insights Data"},"content":{"rendered":"

Admin panel also has an Insights section. Click on the ‘See All’ link to get indepth data about your page.<\/span><\/span><\/p>\n

(Know more here: <\/span><\/span>http:\/\/ads.ak.facebook.com\/ads\/creative\/insights\/page-insights-guide.pdf)<\/p>\n

Hot Tip:<\/b><\/span><\/span><\/span>You will find the some exciting information which helps you to understand the growth of your brand on this platform.<\/span><\/span><\/p>\n

\"Facebook<\/a>Overview<\/b><\/span><\/span><\/p>\n

This is the main Insights dashboard and here you’ll see the total number of likes (and whether this is increasing or decreasing), the number of friends of fans available (this is the potential number of people you can reach!), how many people are actively talking about your page as well as your total weekly reach.<\/span><\/span><\/p>\n

\"Facebook<\/a><\/p>\n

\"Facebook<\/a>Total Likes<\/b><\/span><\/span><\/p>\n

The number of people who like your page. This number does not include Facebook pages<\/a> that like your page.<\/span><\/span><\/p>\n

\"Facebook<\/a>Friends of Fans<\/b><\/span><\/span><\/p>\n

The number of people who are friends with people who like your page. This number doesn not incude subscribers of people who like your page. It definitely would have been a great addition though.<\/span><\/span><\/p>\n

\"Facebook<\/a>People Talking About This<\/b><\/span><\/span><\/p>\n

The number of people who have created a story about your page including posting to your wall, interacting with a status update (likes, comments, and shares), answering a question, responding to an event, mentioning your page in a status update, tagging your page, or checking in at your place.<\/span><\/span><\/p>\n

\"Facebook<\/a>Weekly Total Reach<\/b><\/span><\/span><\/p>\n

The number of people who have seen any content from your page for the last seven days.<\/span><\/span><\/p>\n

\"Facebook<\/a>Posts<\/b><\/span><\/span><\/p>\n

The purple bubble on the graph represents the number of posts your page has published on a given day.<\/span><\/span><\/p>\n

Beneath the graph, you can see engagement information about your individual page posts. Columns are sort-able by date, post snippet, reach, engaged users and talking about this of each post. Virality percentage of each post is one of the most important data which can be extracted out of this section.<\/span><\/span><\/p>\n

\"Facebook<\/a><\/p>\n

\"Facebook<\/a>All Post Types <\/b><\/span><\/span><\/p>\n

The default view for this section will show all of your latest posts. Click on this dropdown to see posts with photos, links, videos, or questions. You can also view the data for the other posts by clicking View other posts at the bottom.<\/span><\/span><\/p>\n

\"Facebook<\/a>Post<\/b><\/span><\/span><\/p>\n

The post column shows the beginning snippet of your post. Click on it to see a full preview.<\/span><\/span><\/p>\n

\"Facebook<\/a>Reach<\/b><\/span><\/span><\/p>\n

Shows you how you reached your audience whether it was organic, paid, viral or total. This is useful because it tells you how people are finding out about your content and gives you insight as to whether or not you should consider doing Facebook Ads<\/a> if organic and viral is not paying off.<\/span><\/span><\/p>\n