 An Initiative of ACOSS - Australian Council of Social Service chose us to create an impressionable online identity that reflected their ‘Fair Go for Australians’ campaign during the Federal 2007 Elections.
Timelines were tight as Federal Elections were approaching fast. Design required was something memorable… something that could be used as a cornerstone of the campaign and would fit into any marketing collateral. … something that was instantly recognizable and captured/represented the campaign. There were technical requirements as well for online display & advertisement.
The result was a ‘Fair Go’ ‘icon’ and a flagship online banner which was the cornerstone of the campaign. The online banners were used on the ‘Australia Fair’ website, third-party support organisations’ websites and online advertising.
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